Groove formerly SleepEasy

I worked for Groove (formerly SleepEasy) as a brand development executive and advised them on their storytelling and content creation.
It was such an interesting immersion into a promising startup. A leader in innovative sleep support, through designed pillows and a set of products empowering a better night's sleep. ‍

360 branding overview
I helped them transition from their old branding to their new visual identity. I focused on building the storytelling from print to web, with new product ideas, packaging, social media content, advertisement, UI&UX, company presentations, affiliates, influencer briefs, and more. Supporting an international team of doers.

2021 • Client: Groove
Art direction . Branding . Illustration . UI/UX . Social media
Groove pillows formerly Sleep Easy