Why a duo newsletter?
These two newsletters work as a duo. They both shed light on my thinking, vision and mission to empower creatives and entrepreneurs. For me, they feel like a vinyl with an A-side and a B-side. You get to experience a more personal outlook on my creative journey, as well as my insights and educational gear about brand building. I consider them brothers and sisters, and I hope they can become weekly and monthly tools for my readers.
✦ Your Creative Letter celebrates and challenges how we see creativity. I enjoy sharing inspiration and pilgrim fathers and mothers of the craft. But also the new creatives who pave the way in this creator economy. I believe we are all creatives! If my letters can empower a creative to lead and craft his or her stories, so yes, I would have done my job well.
About YCL✦ Your Branding Letter aims at demystifying what branding means. It is such a diverse and rich topic that lives within each human spectrum. The key for me is that branding is human-centric. It is many things, and at the end of the day, good branding has the mission to inspire you to go ''do your thing'' your way! It is an activator for the greater good.
About YBL