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Let's talk branding

We have started exploring the power and need of the manifesto, and now it's time to move to the core of expressing this set of values within your brand with the big word Branding.

Many creative entrepreneurs struggle with branding, trying to figure out what it is, how it works, and what it implies. It is always surprising to understand that branding is not just about having
a pretty logo, but it involves so much more...

Discover Ideas to tools

Branding = culture 🔦

The Barbie Ecosystem

The Barbie movie is an invitation to look into mastodon brands such as Mattel and the values elevated by our present society.

Brand heroine 06

Knowing yourself and expressing yourself, that’s what a brand is to me

Questions to psychology-driven Brand Strategist, a mission-driven advocate of branding awareness. Deep dive into the power of archetypes to reveal your Brand, one question at a time.

🇫🇷 Il est possible de vivre plusieurs vies en une seule

Questions au co-fondateur solaire de Live Mentor. Échange sur une vision, un équilibre et honnêteté de l'entrepreneur

Branding truths

Roadmap to create a bond from THEM to YOU

Observing people from discovering, to buying, to adoring, to becoming ambassadors of your Brand

Branding = culture 🔦

''Inventing Anna'' and lessons on the process of Branding

Anna's Branding is in the building mode but no in truth. She constructed her perception of what it was to be a German Princess and acted upon it by building the character we all discovered in the renowned article.

Brand heroine 04

🇫🇷 Quand vous faites du Branding, vous créez votre espace

Questions à la cofondatrice de Hyperealist. Une agence créative, business et réaliste en mode réalité-terrain.

Branding truths

Good design and Branding

Good design will accelerate and improve the perception of your brand, which will raise brand awareness, trust and eventually sales and revenue.

Finding who you truly are or want to be from the inside will make your positioning adequate

Questions to one of the founding partners of Base Design, the leading agency, crafting impactful brands and stories. Deep dive into the essence of culture Branding.

Brand personality

Do you know your Brand archetype?

Can we define a brand and its key traits so well that we can portray a character or archetype? In such cases, it will give us a blueprint of assets and language we can use and reuse to amplify our Brand voice.

Brand heroine 02

Mastering the art of branding with Sunita Dhaliwal

Questions to the co-founder of The Everyday Agency (TEA). A powerhouse for intentional and aligned Branding. You will deep dive into the processes and understanding of building a brand culture.

It's you that drives your brand with Brenden Kumarasamy

Questions to the founder of MasterTalk, he shares some empowering links between Branding and public speaking. He gives perspective to the role of a founder as a personal brand.

Branding = experiences

The Marmite case: Branding icon

Advertising has made me aware of the uniqueness of Marmite, shedding light on its friction-based brand experience. Let's unveil the Branding of this British Institute with such a divisive feel.

Branding prompts

Branding is to detach

Why detaching from your brand could benefit its growth. You may have the fanciest visual identity and still not do Branding; why? You need that external light to comprehend.

My design story

How did I start in design?

My design story: from an Ally McBeal ideal to finally embarking on my purpose. I started studying law, then realized it was not for me. My journey into design has been strong and growing for more than a decade now.

Manifesto series 04

Concrete manifesto: Austin Kleon

Be bold with your manifesto! With a creative writer who designed a proactive and engaging manifesto for creativity.

Manifesto series 03

Concrete manifesto: Holstee

Three friends on the steps of the Union Square in New York City decided to think over their vision of what if feels to succeed, and they launched a company based on values they believed in.

Manifesto series 02

Concrete manifesto: the Surrealists

Deep dive into the approach and spirit of the Surrealist members. Their explorations and daringness were inspirational and proactive for the manifesto exercise.

Manifesto series 01

The manifesto: an artist tool for growth and vision

From inspirational artists to concrete use of the exercise in startups and design. The Manifesto is a tool and vision statement that can enhance your communication.

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Branding is a passionate topic
full of self-discovery, truths, clarity
and unexpected resources.
Read my investigations so far.

🔦 Branding letter

lettering and manifesto exerpt by Keva Epale

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