There is no good or bad design. There is a design that speaks about what you do most effectively.
We are surrounded by trends and taste, ultimately, what motivates brand awareness has to do with the clarity of the message. Nevertheless, in my opinion, good design is a combination of several elements: clear, appealing with contrast to catch and direct the eye to the message, added to that a dose of personality.
Will your new fancy visual identity sell?
Since the beginning of my journey in Branding, I have witnessed so many misunderstandings about the idea that "your new fancy visual identity will sell". It neglects all the other components that highlight the fact that these advanced designs, in which you have invested, are backed up by marketing, campaigns, references and so on to scale and perform.
Your effective and aligned Branding, in the long run, will position you as a leader in your space, there lies the result of helping people get what they want. People are looking for results and they will invest to get closer to their expectations, hopes and goals.
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